Mark Cline and Soda Jerks

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Mark Cline and Enchanted Castle Studios is just a perfect example of why I throughly enjoy my hobby of tracking muffler men because you never know what your going to find. When I say tracking I really mean it, finding and photographing a muffler man is one thing but tracking down his story, history and former locations is where the real challenge and fun begins. And the story of the soda jerk has had my interest from early on in my hobby with muffler men. I guess I could have called Mark up right away but it was fun to try to figure it out on my own first. In the end (after the first episode came out) I finally wrote Mark and got the complete and very detailed story on how soda jerks came into existence. IMG_7145I’ve mentioned before that International Fiberglass came out with a second shorter version of the lumberjack a few years after meeting large success with the original. They were hoping that a shorter version and lower price tag would attract more business but interestingly the shorter lumberjacks were not all that successful and they stopped making them after a few years. I’m not sure how many hit the street but today there are more then 15 that are still scattered across America. One of these guys was shipped back in the 60’s to the Buccannan, Va area where by the mid 90’s it was standing at a lawn mower repair business. When that business shut it’s doors the muffler man was picked up by a twin restaurant chain named Spanky’s and Macado’s. 3Sometime after, Mark spotted the lumberjack, borrowed it and made a mold from it. Mark is an artist from VA that started creating all manner of huge fiberglass objects at the age of 19 when he started his own monster museum. These days it goes by the name of Enchanted Castle Studios and he continues to build a plethora of creatures, sculptures and objects for many different clients. The man is incredibly talented and driven and loves what he does. After making a mold from the muffler man, Spanky wanted the original lumberjack turned into a rock star to resemble the english singer George Michael and attract the youth. So Mark went to work modifying the head, beard, adding a microphone, leather jacket and even boots. The modified m man was then trucked off to a new restaurant in Lynchburg. Hold on this is where it gets interesting, his stay there was brief and the business soon closed it’s doors. At this point Spanky wanted the muffler man returned to a lumberjack so it could stand at a new business he had opened in Elkins, WV called “Lumberjacks”, sound familiar? Picture 5Another artist did the transformation back to lumberjack status and the giant was moved to Elkins. That business also didn’t last long and somehow the muffler man ended up back at Mark’s studios missing his feet and in need of repair. This is where Debra Jane Seltzer’s muffler man feet picture starts to make sense. Mark replaced the missing feet and the giant went back out into circulation and Mark lost track of it. So today it is anyone’s guess where the muffler man that fathered soda jerks is Screen Shot 2013-09-20 at 4.46.17 PMlocated and the mystery still remains. Stay with me here…we’re not done! Now with a mold cast Mark created the “first” soda jerk. He decided that a beard was the last thing a soda jerk should have, wouldn’t want all those whiskers ending up in the ice cream float so he shaved it off and made a smooth chin over it. This is where the soda jerk head was born, it is in fact a modified bunyan head from the original. Interestingly before modifying the head mold into what it is today he made one original Bunyan head with the beard. That head used to adorn a 20+ foot Battle Mech. Today the giant is in pieces with the head still wearing his star goggles. Meanwhile the first jerk went to the “Star City Diner in downtown Roanoke 5at the corner of S Jefferson and Campbell in what used to be the old Hardees building. It was during this time that pictures of it started showing up on roadside america. After the restaurant went out of business Mark got the jerk back and loaned it to some friends that were running a small novelty store called “That’s It” pictures of it surfaced on roadside america during it’s time there as well. After a brief stint the Jerk went back to Mark and was stored at his studio for a few years. Around 2005 Mark took the Jerk to a trade show in Atlanta and a man from Panama bought him. So that is the story of the soda jerk, it’s head and how he came to be. Interestingly the original muffler man is MIA. Mark however is not and still Screen Shot 2013-06-18 at 11.08.40 PMcontinues to turn out his creations as well as muffler man/soda jerks from time to time. He makes two versions of them, the other being a cowboy. So after all that, true to muffler man style we are left with one missing giant and the first soda jerk is in Panama. It is never a dull story with these guys…

I want to thank Mark Cline for taking the time to dig all this information from his memory and sharing it with me, for the use of his pictures to help tell this story and most of all for adding to this world things that make us take a second look and smile. A documentary about mark is currently in the making, help fund this amazing look at his life and work!

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